by Andy Wheatley | Jul 13, 2023 | Branding
Hot on the heels of Musk and Zuckerberg announcing that they’re going to get their little willies out for a cage fight, I bring you news of a less interesting but more consequential battle…well, if you’re into brand strategy, that is. I’ve been banging on about the...
by Andy Wheatley | Jun 19, 2023 | Branding
I’ve been a brand strategist for 25 years. Most of the time, I graft away quietly in the shadows, unheralded and largely anonymous. I like it that way. I relish being told that I’m not robust or sophisticated enough by others with proprietary methodologies to...
by Andy Wheatley | Aug 9, 2016 | Branding
The ad industry likes to tell us that people want to be ‘engaged’ by brands. Some even want equate brand engagement with a form of love. Pass the sick bag. It’s bullshit. As a brand strategist it’s my job to make brands as attractive as...
by Andy Wheatley | May 3, 2016 | Branding
Data is important but the ad industry’s obsession with both it and process is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data. Process and data are the advertising equivalent of the Health...
by Andy Wheatley | Apr 16, 2015 | Branding
Our attitude to tax – of both HMRC and the tax payer – needs to change. It’s easy to criticise the wealthy for not paying their taxes but most of them are playing within the rules, no matter how immoral we think it might be. Unless the law is...
by Andy Wheatley | Oct 24, 2014 | Branding
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. In April 2014 I attended ‘21st Century People Power’, an event put on by The New Citizenship Project. I had been very impressed by an earlier talk...
