Ad Agencies v Management Consultants

Ad Agencies v Management Consultants

Hot on the heels of Musk and Zuckerberg announcing that they’re going to get their little willies out for a cage fight, I bring you news of a less interesting but more consequential battle…well, if you’re into brand strategy, that is. I’ve been banging on about the...

On instinct, empathy and brand strategy

I’ve been a brand strategist for 25 years. Most of the time, I graft away quietly in the shadows, unheralded and largely anonymous. I like it that way. I relish being told that I’m not robust or sophisticated enough by others with proprietary methodologies to...
Tax needs to be re-branded as a good thing

Tax needs to be re-branded as a good thing

Our attitude to tax – of both HMRC and the tax payer – needs to change. It’s easy to criticise the wealthy for not paying their taxes but most of them are playing within the rules, no matter how immoral we think it might be. Unless the law is...