by Andy Wheatley | Jul 13, 2023 | Branding
Hot on the heels of Musk and Zuckerberg announcing that they’re going to get their little willies out for a cage fight, I bring you news of a less interesting but more consequential battle…well, if you’re into brand strategy, that is. I’ve been banging on about the...
by Andy Wheatley | Jun 19, 2023 | Branding
I’ve been a brand strategist for 25 years. Most of the time, I graft away quietly in the shadows, unheralded and largely anonymous. I like it that way. I relish being told that I’m not robust or sophisticated enough by others with proprietary methodologies to...
by Andy Wheatley | Jan 12, 2023 | Life
I’m running the risk of making myself look silly, but I am looking for some help with information about a sleep disorder that I have. I’m not looking for sympathy or therapy. I am genuinely fascinated by what’s happening and would love to know if anybody...
by Andy Wheatley | Mar 7, 2021 | Grief
This is a post for other bereaved dads, so is unlikely to be of interest to anybody else. As always, it’s unapologetically cathartic and I hope it helps anybody else on this journey. It comes from a good positive place with the best of intentions. The seminal scene in...
by Andy Wheatley | May 10, 2020 | Life
I have always struggled with how to mark occasions like VE Day. Getting the balance right between celebrating victory whilst remembering the millions of lives lost is tricky. However, one thing I am sure about is that their most important role is to remind us to try...
