by Andy Wheatley | May 10, 2020 | Life
I have always struggled with how to mark occasions like VE Day. Getting the balance right between celebrating victory whilst remembering the millions of lives lost is tricky. However, one thing I am sure about is that their most important role is to remind us to try...
by Andy Wheatley | Apr 29, 2020 | Politics
(The image above is used with kind permission of the artist James Mylne, http://jamesmylne.co.uk) Politics can be a murky world. I’ve advised a number of political figures and always accepted it as part of the gig – a bit of a fib here, the occasional dead...
by Andy Wheatley | Apr 20, 2020 | Grief
It’s been over 3 years since my last post about grief, which I suspect is a good thing. In that time, I’ve learnt a huge amount, been to hospital for two grief-related incidents and finally accepted that I needed some help. It’s been a bit of a ride....
by Andy Wheatley | Aug 9, 2016 | Branding
The ad industry likes to tell us that people want to be ‘engaged’ by brands. Some even want equate brand engagement with a form of love. Pass the sick bag. It’s bullshit. As a brand strategist it’s my job to make brands as attractive as...
by Andy Wheatley | May 3, 2016 | Branding
Data is important but the ad industry’s obsession with both it and process is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data. Process and data are the advertising equivalent of the Health...
