by Andy Wheatley | Apr 29, 2020 | Politics
Politics has always been a murky world. During my short spell advising a number of political figures I accepted it as part of the gig – a bit of a fib here and there, the occasional dead cat distraction, or just casually throwing a colleague under the bus. All...
by Andy Wheatley | Apr 20, 2020 | Grief
It’s been over 3 years since my last post about grief, which is probably a good thing. In that time, I’ve been to hospital for two grief-related incidents and finally accepted that I needed some help. It’s been a bit of a ride. There is a lot of...
by Andy Wheatley | Aug 9, 2016 | Branding
The ad industry likes to tell us that people want to be ‘engaged’ by brands. Some even want equate brand engagement with a form of love. Pass the sick bag. It’s bullshit. As a brand strategist it’s my job to make brands as attractive as...
by Andy Wheatley | May 3, 2016 | Branding
Data is important but the ad industry’s obsession with both it and process is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data. Process and data are the advertising equivalent of the Health...
by Andy Wheatley | Oct 1, 2015 | Grief
(Note: this post was written almost 5 years ago. It has now been superceded by Oops, therapy which explains how, despite my protestations, my anger issues continued for some time and finally led me to counselling. As with my other earlier posts, I considered deleting...
