I’m a freelance Brand Strategist and Management Consultant who advises entrepreneurs, SMEs and corporate mavericks on brand strategy, marketing, change management and business development. I provide practical advice and one to one support for the owners and management teams of some of the most dynamic, ambitious and fastest growing businesses in the UK. I also specialise in ESG communication strategies that encourage sustainable and ethical behaviour.
I learnt my trade at Interbrand and The Brand Union (now called Superunion) where I was Managing Director of the Bangkok office, before going on to be a Director at several award-winning agencies and then working for myself. I have advised brands, businesses, politicians and governments all over the world.
I’m half English and half Singaporean and have lived and worked in the UK, the Middle East and Asia Pacific. I have an international, multi-cultural and eclectic mindset which influences my approach to life, which comes with a healthy and respectful disregard for rules and the status quo. Life’s too short to spend it wondering what else you could have done.
I live in the Cotswolds with my wife, our two children and a dog called Field Marshal Juan Pablo Cardoza.