I’m a freelance Brand Strategist and Management Consultant who advises entrepreneurs, SMEs and corporate mavericks on brand strategy, marketing and change management. I provide practical advice and one to one support for the owners and management teams of some of the most dynamic, ambitious and fastest growing businesses in the UK, many of which are private equity backed and focused on maximising the financial value of their brand. I also specialise in ESG communication strategies that encourage sustainable and ethical behaviour through my consultancy HMKD.
I learnt my trade at Interbrand and The Brand Union (now called Superunion) where I was Managing Director of the Bangkok office, before going on to be a Director at several award-winning agencies and then working for myself and advising primarily CEOs and business owners. I have advised brands, businesses, politicians and governments all over the world.
I’m half English, half Singaporean and have lived and worked in the UK, the Middle East and Asia Pacific. It’s given me an international and multi-cultural approach to life, which comes with a healthy disregard for rules and the status quo.
I live in the Cotswolds with my wife, our two children and a dog called Field Marshal Juan Pablo Cardoza.