My Experience

Over the last 25 years, I’ve worked with all kinds of brands across every sector, from global MNCs to SMEs and private equity backed start-ups. I help them with brand strategies that cover positioning, proposition, re-branding, re-vitalising the business or just making an impactful statement to the market. I work with leadership teams to identify what their challenges are before putting together the right strategy and providing guidance and support along the way.

I have a simple philosophy that whatever I produce must be either engaging, inspiring or impactful. Ideally, it will be all three. I believe that brands are one of the world’s most effective influencers of human behaviour, but they’re not worth much if they don’t do at least one of those. I also think that work should be enjoyable and like to collaborate with like-minded people who are positive and open-minded. Life’s too short to waste it with negative people.

I have had the privilege of working with and learning from some of the finest commercial minds, many of them entrepreneurs. These are people who are curious and adventurous with a healthy disregard for convention and willing to take calculated risks and use their instincts. But I also use that experience to help the less adventurous too, by enabling them to remove some of the fear that holds them back and to create and manage their own impactful brand strategies.

Who I’ve worked with

I’ve worked with all kinds of brands, from some of the biggest and most successful in the world to SMEs and private equity backed start-ups that most people have never heard of. From automotive to zoos and everything in between, including governments and even space travel. These include global brands like Diageo, Unilever, Heineken, Hilton and Red Bull and SMEs such as Vistair, BPE, Creed, Pinpoint and The Safeguarding Company across both business to business and consumer.

 

Multi-national and large brand client experience:

ALFA ROMEO HEINEKEN OXFAM
AVAYA HILTON RED BULL
BOOTS KIMBERLY CLARK SINGAPORE AIRLINES
CARLSBERG LEXUS SINGTEL
CITROEN MARKEL STANDARD CHARTERED
CROWE MARSTONS ST. JAMES’S PLACE
DELOITTE MICHELIN UNILEVER
DIAGEO NATIONWIDE TESCO
DBS BANK NESTLE VODAFONE
FUJITSU OCBC BANK VOLVO

SME brand client experience:

BANKS DESIGN PROLECTRIC GLOUCESTERSHIRE COLLEGE
BECG GROUP REACTION ENGINES HELIPEBS
BETTS GROUP SARGINSONS HUGH KOCH ASSOCIATES
CLAY INTERNATIONAL SIMPLICITY PARTNERS&
CREED FOODSERVICE VISTAIR OPTIFY
DOWDESWELL ESTATES BPE SHEPPY’S CIDER
EXACTA TECHNOLOGIES ASSURED FUTURES BAYTREE
MYERSCOUGH COLLEGE CAMWORTH STROUD HIGH SCHOOL
ORTHOSOLUTIONS MONTPELLIER SWOOP
PINPOINT MEDIA HARTPURY COLLEGE THE SAFEGUARDING COMPANY

CONTACT ME

If you’d like to find out more about my work and availability please fill in the contact form and I’ll get back to you as soon as I can. Alternatively, you can get hold of me on LinkedIn and Twitter.

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