My Experience

Over the last 25 years, I’ve worked with all kinds of brands across every sector, from global MNCs to SMEs and private equity backed start-ups. I help them with brand strategies that cover positioning, proposition, re-branding, re-vitalising the business or just making an impactful statement to the market. I work with leadership teams to identify what their challenges are before putting together the right strategy and providing guidance and support along the way.

I have a simple philosophy that whatever I produce must be either engaging, inspiring or impactful. Ideally, it will be all three. I believe that brands are one of the world’s most effective influencers of human behaviour, but they’re not worth much if they don’t do at least one of those. I also think that work should be enjoyable and like to collaborate with like-minded people who are positive and open-minded. Life’s too short to waste it with negative people.

I have had the privilege of working with and learning from some of the finest commercial minds, many of them entrepreneurs. These are people who are curious and adventurous with a healthy disregard for convention and willing to take calculated risks and use their instincts. But I also use that experience to help the less adventurous too, by enabling them to remove some of the fear that holds them back and to create and manage their own impactful brand strategies.

Who I’ve worked with

I’ve worked with all kinds of brands, from some of the biggest and most successful in the world to SMEs and private equity backed start-ups that most people have never heard of. From automotive to zoos and everything in between, including governments and even space travel. These include global brands like Diageo, Unilever, Heineken, Hilton and Red Bull and SMEs such as Vistair, BPE, Creed, Pinpoint and The Safeguarding Company across both business to business and consumer.

Multi-national and large brand client experience:

SME brand client experience: