My Experience
Over the last 25 years, I’ve worked with all kinds of brands across every sector, from global MNCs to SMEs and private equity backed start-ups. I help them to develop brand strategies that overcome specific challenges such as re-positioning, defining the proposition, re-branding, re-vitalising the business or just making an impactful statement to the market. I work closely with the leadership team to identify what the challenge is and then put together the right brand strategy to overcome it whilst providing guidance and support along the way.
I have a simple philosophy, which is that whatever I produce must be either engaging, inspiring and impactful. Ideally, it will be all three. I believe that brands are one of the most effective influencers of human behaviour in the world, but they’re not worth much if they don’t do at least one of those. I also think that work should be enjoyable and like to collaborate with like-minded people who are positive and open-minded. Life’s too short.
I have had the privilege of working with and learning from some of the finest commercial minds, many of them entrepreneurs. These are people who are curious and adventurous with a healthy disregard for convention and willing to take calculated risks and use their instincts. But I also use that experience to help the less adventurous too, by enabling them to remove some of the fear that holds them back and to create and manage impactful brand strategies.
Who I’ve worked with
I’ve worked with all kinds of brands, from some of the biggest and most successful in the world to SMEs and private equity backed start-ups that most people have never heard of. From automotive to zoos and everything in between, including governments and even space travel. These include global brands like Diageo, Unilever, Heineken, Hilton and Red Bull and SMEs such as Vistair, BPE, Creed, Pinpoint and The Safeguarding Company across both business to business and consumer.
Multi-national and large brand client experience:
| ALFA ROMEO | HEINEKEN | OXFAM |
| AVAYA | HILTON | RED BULL |
| BOOTS | KIMBERLY CLARK | SINGAPORE AIRLINES |
| CARLSBERG | LEXUS | SINGTEL |
| CITROEN | MARKEL | STANDARD CHARTERED |
| CROWE | MARSTONS | ST. JAMES’S PLACE |
| DELOITTE | MICHELIN | UNILEVER |
| DIAGEO | NATIONWIDE | TESCO |
| DBS BANK | NESTLE | VODAFONE |
| FUJITSU | OCBC BANK | VOLVO |
SME brand client experience:
| BANKS DESIGN | PROLECTRIC | GLOUCESTERHIRE COLLEGE |
| BECG GROUP | REACTION ENGINES | HELIPEBS |
| BETTS GROUP | SARGINSONS | HUGH KOCH ASSOCIATES |
| CLAY INTERNATIONAL | SIMPLICITY | PARTNERS& |
| CREED FOODSERVICE | VISTAIR | OPTIFY |
| DOWDESWELL ESTATES | BPE | SHEPPY’S CIDER |
| EXACTA TECHNOLOGIES | ASSURED FUTURES | BAYTREE |
| MYERSCOUGH COLLEGE | CAMWORTH | STROUD HIGH SCHOOL |
| ORTHOSOLUTIONS | MONTPELLIER | SWOOP |
| PINPOINT MEDIA | HARTPURY COLLEGE | THE SAFEGUARDING COMPANY |