The ad industry likes to tell itself that people want to be ‘engaged’ by brands. It provides a fluffy sheen of meaningfulness to the art of selling things that we know nobody actually needs. But it’s not true. Continue Reading →
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →
Brands are amongst the most powerful influencers of human behaviour. We should embrace and work with them to encourage sustainability. Continue Reading →
Unless it is a covert humanitarian protest against Sodastream’s decision to put its global HQ in an illegally occupied Jewish colony in Palestine, by banning the company’s latest ad Clearcast just put two fingers up to creativity, competition and sustainability.