The Great Self-Delusion of the Ad Industry

The ad industry likes to tell itself that people want to be ‘engaged’ by brands. It provides a fluffy sheen of meaningfulness to the art of selling things that we know nobody actually needs. But it’s not true. Continue Reading →

The trouble with ethical

Simply putting the word ‘ethical’ in front of your job title can radically change perceptions, and often for the worse. Continue Reading →

FFS Adidas, please don’t encourage them.

Adidas’ latest ad has got everything it needs to spread a message of respect and tolerance in a cool edgy package. Yet somehow it ends up encouraging the contempt it tries to ridicule.  Continue Reading →

Branded Philanthropy

Brands could do a lot more to convince us that they really care. Generosity and profitability don’t have to be mutually exclusive and the results could change the lives of millions of people around the world. Continue Reading →

From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World

Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →

John Lewis’ response to the living wage debate is a cop out

John Lewis is, by most definitions, a good brand. That’s why its reaction to demands to pay a living wage to contracted cleaners is more important than most. Right now, it looks like a cop out. Continue Reading →

Taxation needs a makeover

It’s the attitude to tax – of both HMRC and the tax payer – that needs to change as much as the law. Continue Reading →