Brand Engagement – The Great Self-Delusion of the Ad Industry

The ad industry likes to tell itself that people want to be ‘engaged’ by brands. Sometimes we to equate brand engagement with some form of love. Exhibit 1a, Saatchi & Saatchi’s Love marks. Pass the sick bag. It’s just a fluffy sheen of faux meaningfulness to help sell things that nobody actually needs.  Continue Reading →

FFS Adidas, please don’t encourage them.

Adidas’ latest ad has got everything it needs to spread a message of respect and tolerance in a cool edgy package. Yet somehow it ends up encouraging the contempt it tries to ridicule.  Continue Reading →

Branded Philanthropy

Brands could do a lot more to convince us that they really care. Generosity and profitability don’t have to be mutually exclusive and the results could change the lives of millions of people around the world. Continue Reading →

From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World

Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →

Taxation needs a makeover

It’s our attitude to tax – of both HMRC and the tax payer – that needs to change. Continue Reading →