Brand engagement – the great self-delusion of the ad industry

The ad industry likes to tell us that people want to be ‘engaged’ by brands. Some even want equate brand engagement with a form of love. Witness Exhibit 1a, Saatchi & Saatchi’s Love Marks. Pass the sick bag. It’s bullshit. A fluffy sheen of faux meaningfulness to help sell things that nobody actually needs.  Continue Reading →

From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World

Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →

Taxation needs a re-brand

It’s our attitude to tax – of both HMRC and the tax payer – that needs to change. Continue Reading →