Branded Philanthropy

Brands could do a lot more to convince us that they really care. Generosity and profitability don’t have to be mutually exclusive and the results could change the lives of millions of people around the world. Continue Reading →

From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World

Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →

Politicians, brands and the mysterious missing link

Both brands and politicians are heavily dependent on the art of communication and audience engagement. So why is the former brilliant at both whilst the latter is often so bad? Continue Reading →

Big Society or Just a Good Community?

The idea behind Big Society is sound, but it’s been executed very poorly. Continue Reading →