John Lewis’ response to the living wage debate is a cop out

John Lewis is, by most definitions, a good brand. That’s why its reaction to demands to pay a living wage to contracted cleaners is more important than most. Right now, it looks like a cop out. Continue Reading →

Politicians, brands and the mysterious missing link

Both brands and politicians are heavily dependent on the art of communication and audience engagement. So why is the former brilliant at both whilst the latter is often so bad? Continue Reading →

Tobacco – should we lighten up on plain packs?

I support most of the restrictions placed upon the tobacco industry. However, plain packaging could be counter-productive and risks setting a dangerous precedent. It’s an emotionally charged subject, involving preventable disease, suffering and death, but we shouldn’t indulge political correctness at the expense of common sense. Continue Reading →

Brands Should be Leading the Sustainability Agenda

Brands are amongst the most powerful influencers of human behaviour. We should embrace and work with them to encourage sustainability. Continue Reading →

Taxation needs a makeover

It’s the attitude to tax – of both HMRC and the tax payer – that needs to change as much as the law. Continue Reading →

Suicidal Ad Campaigns

The furore over Hyundai’s latest car ad is understandable, and it’s not the first time the automotive industry has featured suicide as a selling point. It might be the last though. Continue Reading →

Innocent No More?

Coca Cola has now taken a 90%+ stake in Innocent Drinks. The cynic in me says that it’s game over for the brand’s authenticity, but could I be wrong? I hope so. Continue Reading →

How to Market Your Brand Locally

I frequently advise brands on how to adapt their national communication strategies to fit local audiences. Here’s 5 quick and easy tips if you’re looking to localise yours. Continue Reading →

Clearcast’s Sodastream Lunacy

Unless it is a covert humanitarian protest against Sodastream’s decision to put its global HQ in an illegally occupied Jewish colony in Palestine, by banning the company’s latest ad Clearcast just put two fingers up to creativity, competition and sustainability.

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The pub – a local institution that needs protecting

Local pubs are true heroes of local communities, but they are closing down at an alarming rate. Localised brand strategies could play a huge role in their survival.
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