The ad industry’s obsession with data is killing creativity

The ad industry’s obsession with process and data is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data.
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Brand engagement – the great self-delusion of the ad industry

The ad industry likes to tell us that people want to be ‘engaged’ by brands. Sometimes we to equate brand engagement with some form of love. Exhibit 1a, Saatchi & Saatchi’s Love Marks. Pass the sick bag. It’s just a fluffy sheen of faux meaningfulness to help sell things that nobody actually needs.  Continue Reading →

FFS Adidas, don’t encourage them.

Adidas’ latest ad has got everything it needs to spread a message of respect and tolerance in a cool edgy package. Yet somehow it ends up encouraging the contempt it tries to ridicule.  Continue Reading →

Marketers, milk is NEVER sexy.

Let’s get this straight. Milk is not, and never will be, sexy, no matter how you try to brand it. Continue Reading →

Branded philanthropy

If they really wanted to, brands could change the lives of millions of people around the world. Continue Reading →

Nice ad, but you’ve stolen Christmas

John Lewis has come out trumps with its Christmas ad, but it’s just another example of a brand commoditising one of the most meaningful times of the year.
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From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World

Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →

Politicians, brands and the missing link

Both brands and politicians are heavily dependent on the art of communication and audience engagement. So why are the former brilliant at both whilst the latter are often so bad? Continue Reading →

Tobacco – should we lighten up on plain packs?

I support most of the restrictions placed upon the tobacco industry. However, I’m not so sure about plain packaging, which could be counter-productive and risks setting a dangerous precedent. It’s an emotionally charged subject, involving preventable disease, suffering and death, but we shouldn’t indulge political correctness at the expense of common sense. Continue Reading →

Brands Should be Leading the Sustainability Agenda

Brands are amongst the most powerful influencers of human behaviour. We should embrace and work with them to encourage sustainability. Continue Reading →