Some thoughts
on branding, politics and life (and death)Brand engagement – the great self-delusion of the ad industry
The ad industry likes to tell us that people want to be ‘engaged’ by brands. Bullshit.
The ad industry’s obsession with data is killing creativity.
Marketers, you can’t create difference if you rely on the conformity of process and the safety of data.
Sorry. I was a bit angry.
It’s almost a year since I last wrote about the challenges of returning to work after my son died. Here’s an update.
Tax needs a re-brand
Our attitude to tax – both HMRC and the tax payer – needs to change.
Let the fire burn
(Note: I wrote this post whilst in the depths of grief. It's about my anger and asking people to leave me alone because I was ok. In the end it turned out that I wasn't ok and that I was on a slippery slope that would end in near disaster. It's painful to read but I...
From Consumer to Citizen: How Brands and Ad Agencies Can Help to Change the World
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place.
Gross National Happiness?
As a measure of national worth, GDP is becoming increasingly inadequate. Gross National Happiness (GNH) might not yet be a credible alternative, but I think it’s a worthy idea. There goes my street cred.
I Beg Your F***ing Pardon?
Don’t say these things to a bereaved parent.