Some thoughtson branding, politics and life (and death)
The ad industry likes to tell us that people want to be ‘engaged’ by brands. Bullshit.
Marketers, you can’t create difference if you rely on the conformity of process and the safety of data.
It’s almost a year since I last wrote about the challenges of returning to work after my son died. Here’s an update.
Our attitude to tax – both HMRC and the tax payer – needs to change.
(Note: I wrote this post whilst in the depths of grief. It's about my anger and asking people to leave me alone because I was ok. In the end it turned out that I wasn't ok and that I was on a slippery slope that would end in near disaster. It's painful to read but I...
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place.
As a measure of national worth, GDP is becoming increasingly inadequate. Gross National Happiness (GNH) might not yet be a credible alternative, but I think it’s a worthy idea. There goes my street cred.
Don’t say these things to a bereaved parent.