When I wrote so extensively about my anger last time, it was because I had come through it. I still feel that way. Life continues to get better. So it’s as much a surprise to me as anybody else that I’m writing about it again. Continue Reading →
The ad industry’s obsession with process and data is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data.
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The ad industry likes to tell itself that people want to be ‘engaged’ by brands. Sometimes it even tries to equate brand engagement with some form of love. It provides a fluffy sheen of faux meaningfulness to the art of selling things that nobody actually needs. The problem is, it’s not true. Continue Reading →
Grief and social media make for a volatile mix. It can also be dangerous for your career, especially if you have a sense of humour like mine. However, if it helps break taboos and show others, especially dads, that it is possible to live, work and laugh again after losing a child, it’s a risk I’m happy to take. Continue Reading →
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →
Both brands and politicians are heavily dependent on the art of communication and audience engagement. So why is the former brilliant at both whilst the latter is often so bad? Continue Reading →
I support most of the restrictions placed upon the tobacco industry. However, I’m not so sure about plain packaging, which could be counter-productive and risks setting a dangerous precedent. It’s an emotionally charged subject, involving preventable disease, suffering and death, but we shouldn’t indulge political correctness at the expense of common sense. Continue Reading →
Brands are amongst the most powerful influencers of human behaviour. We should embrace and work with them to encourage sustainability. Continue Reading →
At Edward’s funeral, we asked mourners not to send flowers and instead make a donation to Little Hearts Matter, a small charity that provides support to the families of children affected by HLHS.
So far, including Gift Aid, we have managed to raise over £15,000 and I cannot tell you how grateful we are. The fund is still open, so if you have been touched by Edward’s story and want to help make a difference to other children like him, please consider making a contribution. If we had £1 for every time his blog has been read, we would have raised over£100,000.
A few days ago I made a tongue in cheek tweet about my grief that received a mixed reaction. Continue Reading →
I’m no prude and have no desire to see online pornography outlawed but the ease with which kids can access it is a breeding ground for misogyny and a dereliction of our duty to to show our children the value of love and respect in an increasingly sexualised world. Continue Reading →
Unless it is a covert humanitarian protest against Sodastream’s decision to put its global HQ in an illegally occupied Jewish colony in Palestine, by banning the company’s latest ad Clearcast just put two fingers up to creativity, competition and sustainability.
Local pubs are true heroes of local communities, but they are closing down at an alarming rate. Localised brand strategies could play a huge role in their survival.
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