It’s almost a year since I last wrote about the challenges of returning to work after my son died. As always, I hope that what follows is helpful for anyone else on a similar journey and friends who just want to know how life is. Continue Reading →
The ad industry’s obsession with process and data is killing creativity. You can’t create difference if you rely on the conformity of process and the safety of data.
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The ad industry likes to tell us that people want to be ‘engaged’ by brands. Some even want equate brand engagement with a form of love. Witness Exhibit 1a, Saatchi & Saatchi’s Love Marks. Pass the sick bag. It’s bullshit. A fluffy sheen of faux meaningfulness to help sell things that nobody actually needs. Continue Reading →
Grief and social media are a volatile mix. It can also be dangerous for your career, especially if you have a sense of humour like mine. However, if it helps break taboos and show others, especially dads, that it is possible to live, work and laugh again after losing a child, a social media habit is a risk I’m happy to take. Continue Reading →
Tell me I’m a consumer and I’ll consume. Tell me I’m a citizen and I can help make the world a better place. Continue Reading →
I support most of the restrictions placed upon the tobacco industry. However, I’m not so sure about plain packaging, which could be counter-productive and risks setting a dangerous precedent. It’s an emotionally charged subject, involving preventable disease, suffering and death, but we shouldn’t indulge political correctness at the expense of common sense. Continue Reading →
Brands are amongst the most powerful influencers of human behaviour. We should embrace and work with them to encourage sustainability. Continue Reading →
At Edward’s funeral we asked mourners not to send flowers and instead make a donation to Little Hearts Matter, a small charity that provides support to the families of children affected by HLHS.
So far, including Gift Aid, we have managed to raise over £15,000 and I cannot tell you how grateful we are. The fund is still open, so if you have been touched by Edward’s story and want to help make a difference to other children like him, please consider making a contribution. If we had £1 for every time his blog has been read, we would have raised over £100,000.
A few days ago I made a tongue in cheek tweet about my grief that received a mixed reaction. Continue Reading →
I’m no prude but the ease with which kids can access online pornography is a breeding ground for misogyny and a dereliction of our duty to show our children the value of love and respect in an increasingly sexualised world. Continue Reading →
Unless it is a covert humanitarian protest against Sodastream’s decision to put its global HQ in an illegally occupied Jewish colony in Palestine, by banning the company’s latest ad Clearcast just put two fingers up to creativity, competition and sustainability.
Local pubs are bastions of local communities, but they are closing down at an alarming rate. Localised brand strategies could play a huge role in their survival.
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